“THE BEST THAT WE CAN DO IS TO LOOK AT THE OPPORTUNITIES, CALCULATE THE RISKS CONNECTED, ESTIMATE OUR ABILITY TO MANAGE THEM, AND MAKE OUR PROJECTS WITH CONFIDENCE.”
-Henry Ford –
4 DEGREES OF CHANGE – SMART LUXORY
TO ACT: focus attention on the “core business“ the business idea.
TO DREAM: create emotions “Sence of Place” spaces, which offer an experience to who live it.
TO DESIGN: to study dynamic-vertical design solutions that make you talk about yourself.
TO BELIEVE: communicating the project and the business through “influencer marketing”.
EXPERIENCE of the spaces
Emotional: atmosphere, products, services
Functional: target needs
Socializing: meeting, sharing
Entertainment: entertainment, games, dancing